Harness the power of change to transform your creative vision into success
Collisions of Light empowers artists, creative business owners, and founders to navigate and initiate meaningful change through actionable tools, strategies, and content.
About
My name is Daron. I am an artist, entrepreneur, creative director, music producer, and change agent. I began my path playing in punk bands as a teenager and launched my first record label at the age of 15. I released records and toured the globe. Since then, I have dedicated my life to spearheading change in various creative fields.
As a co-founder of Black Iris Music and Ring The Alarm, along with their record label offshoots, White Iris and RTA Records, I have produced award-winning work for brands like Beats by Dre, Google, and Apple. I have also collaborated with artists such as Best Coast, FIDLAR, and Local Natives. After hosting and developing some of the most memorable parties and live events in the music and advertising industries, I co-created one of the original craft lagers, Day Beer. Most recently, I closed a multi-million dollar pre-seed round as a co-founder at ALTR, a non-alcoholic drinks tech company.
I attribute my success to my willingness to embrace, navigate, and initiate change. Now, I am dedicated to empowering like-minded creatives, artists, founders, and business owners with the experiences and tools I have received to help them create meaningful change in the world.
Sales Strategy
When exploring creativity in business, it’s essential to recognize the exchange between you and your audience. While self-expression is valuable, turning it into a business requires focusing on an effective exchange. In my experience building successful creative ventures, this exchange can be distilled into three key questions. By answering these, we’ll develop consistent messaging across your sales channels that reflects your purpose and resonates authentically with your audience.
Fundraising & Pitching Strategy
The world of entrepreneurship is equally exciting, inspiring, and challenging. Even the best ideas and visions for a new start-up need to be communicated effectively to investors, helping them understand the opportunity you see as a founder and the potential that lies within. This involves creating an inspiring and clear pitch deck, as well as selecting the right investors to target. As an entrepreneur who has successfully raised millions and achieved exits, I can guide you through both of these aspects and help you prepare for a successful fundraising effort for early-stage, pre-seed, and seed investments.
Branding & Visual Strategy
Just as a captivating narrative can enthrall an audience, a powerful visual identity leaves an indelible mark on the minds of your customers. Your brand is more than just a logo; it's the embodiment of your values, your mission, and the unique experience you offer. We'll delve deep into your brand story, identifying its core essence and translating it into a cohesive visual language. This includes crafting a distinctive visual identity – from logo design and typography to color palettes and imagery – and developing a comprehensive brand book that serves as a guide for all visual communication, ensuring consistency across all touchpoints.
We'll also help you articulate your brand's personality and define its voice and tone, ensuring your messaging resonates authentically with your target audience. By establishing a strong visual foundation, you'll not only differentiate yourself from the competition but also build a loyal following and cultivate deeper connections with your customers.
Events & Activation Planning
Everyone knows that a great party can make a lasting impression, and there’s no better way for your clients, investors, and collaborators to experience your culture and products than through a remarkable event or activation. Whether it’s a launch, a tasting, a product demo, an afterparty, a show, or an elegant dinner, every detail counts—the food, drinks, music, location, and decor all play crucial roles. I have had the privilege of organizing some of the most exciting and talked-about events in the music and advertising industries. It’s an honor to host people and immerse them in your unique world, and we will treat these events as the significant experiences they truly are.
Team Building & Curation
Great teams don’t just materialize; they are deliberately curated and expertly cultivated. Each group possesses its own chemistry and unique signature, with every member playing a vital role in a harmonious orchestration where the whole is undeniably greater than the sum of its parts. This is why choosing the right people for your team is essential to executing a shared vision and creating a dynamic culture where individuals feel empowered and operate independently while contributing to the collective success. Together, we will work with your existing team to ensure you’re firing on all cylinders and attract and integrate any key players you need to reach your full potential.
Leadership Coaching
Being a leader is not an easy job, and many of us who began as creatives or entrepreneurs have had little training or experience in this area. For most of us, including myself, becoming a leader has been a challenging journey marked by trial and error. The reality is that few things can undermine the momentum of a great creative business, project, or start-up as much as poor leadership. I have faced significant struggles in this aspect myself, which has led me to seek out the best coaches, teachers, and mentors. They have helped me become more aware of my own blind spots and patterns, enabling me to be more effective for my team, clients, and partners. Over the years, I have been given a toolkit that I will humbly share with you. This work is not just a temporary solution; it is ongoing and will help you improve not only as a leader but also in all your relationships with others and with yourself.
Alcohol Use Management
No matter your current relationship with alcohol, research now clearly shows that even moderate alcohol consumption is not beneficial for us. At the very least, it can harm our sleep, nervous systems, and long-term health, and at worst, it can derail or destroy lives. As the co-founder of a non-alcoholic drinks technology company in 2020, I witnessed the sober curious movement’s rise, Dry January’s overwhelming growth, and the market exploding with new, innovative, non-alcoholic beverage brands. This experience led me to change my own relationship with alcohol, and I truly believe that bringing consciousness and intentionality to how—or whether—you drink is one of the most impactful changes you can make in your life.
There are significant benefits to taking a break, practicing moderation, and abstinence. Once you experience them, you can see where this journey might take you. We will start with accessing your relationship with alcohol, your goals for yourself, and what action you can take to bring them more into alignment.
Work with CoL
Join Our Community
Subscribe to our Patreon for a low monthly fee, and gain access to live webinars and conversations with fellow artists, creatives, entrepreneurs, thought leaders, and change agents. These sessions are always focused on actionable strategies and tools that you can apply to your creative projects, business, organization, and life. You will also have the opportunity to ask questions and interact with us live.
Hourly
I offer one-on-one sessions for $175 per hour. Additionally, I provide a free 30-minute consultation.
Monthly
An ongoing partnership with me and our CoL community of collaborators, where we guide you through creating and navigating change. The cost starts at $2500 a month.
Intensives
I offer 3-day intensive workshops to immerse you and your team in our methodologies. This work can be done on-site or off-site and provides a deep dive into our tools and strategies. It will supercharge your project, business, or organization, equipping you with what you need to create new forms or transform with integrity. The cost is $5,000 (not including off-site costs and facilities).
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